The new signature brand was developed as a result of research done of best practices in other cities and at the State level. This led to an assessment of the City’s many communications vehicles, and ultimately a need to establish a unified voice for all Philadelphia departments and projects. The Office of the City Representative, working with the 65-person pro-bono Philadelphia Executive Marketing Council, undertook this extensive project that has been developed over the last 12 months. The Philadelphia-based Star Group donated their creative services, and the PCVB donated services to finalize a style guide that clearly outlines how the new brand will be implemented both internally and externally. The signature brand, designed to transcend administrations, will roll out organically through partnerships and existing communications vehicles, so as not to cost the City any unnecessary dollars to implement. In fact, the entire project was completed at no cost to the City. (http://www.phila.gov/)
The new logo features the Liberty Bell (2009)